What is Battle of the Strands?

First and foremost Battle of the Strands (BOTS) is a hair, makeup, nails and wardrobe competition. BOTS showcases original avant garde looks from salon teams before a panel of industry icon judges. Now in it’s fourth season, we are welcoming teams from Asia and Europe. The 2013 season consisted of 6 qualifying rounds; NYC, Orlando, Las Vegas, Puerto Rico, Mexico, and an online voting qualifier. October welcomed the semifinals in Vegas, with the final that happened on October 14th. The 2014 Battle promises to be BIGGER, BOLDER and LOUDER. With an exciting Student Battle among Teams from US & international Cosmetology Schools matched with more Salons from more Countries joining the arena, you are in for a treat you will never expect!

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Media & Industry Sponsors & Partners

american-salonAt 134 years old, American Salon is the most respected publication brand in the professional beauty industry. It boasts the largest and most targeted circulation of any magazine in its category. Published monthly in print, it is the official trade magazine for members of the National Cosmetology Association (NCA). You can view our print content online at www.americansalonmag.com or subscribe to our print publication.


AACSAmerican Association of Cosmetology Schools (AACS) was founded in 1924; we are a national non-profit association open to all privately owned schools of Cosmetology Arts & Sciences. AACS specializes in updating members with information about new teaching methods, current industry events, and Washington, DC updates. We do this through a series of seminars, conferences and conventions held throughout the year.

beautychangeslivesBeauty Changes Lives is a non-profit initiative designed to raise awareness of how careers in the hair, beauty and wellness industry transform lives both personally and professionally. Established by the American Association of Cosmetology Schools (AACS), Beauty Changes Lives is supported by a coalition of beauty professionals including educators, product manufacturers, celebrities and industry icons. Through public events, educational outreach and partnership with select philanthropies. Beauty Changes Lives showcases the breadth of career opportunities available to beauty school graduates.

DailyNailsDaily Nails offers the most up-to-date, compelling, and relevant tutorials, business news, and inspirational ideas in one easy-to-use place, allowing you to connect to the sites you want without the hassle of searching through hundreds of sites. Daily Nails delivers the most exciting, creative, and innovative news and advancements in nailcare in a really fun way. We thrive on serving and informing nail stylists, artists, technicians, manicurists, pedicurists, and nail enthusiasts in a fun and informative way.


IBSLasVegasIBS Las Vegas is the fastest growing beauty event in the nation and attracts more than 19,000 salon owners and beauty professionals who attend to enhance their careers, gain experience and purchase products!


ibs-logoThe International Beauty Show is the top trade show for members of the professional beauty industry. the show is for beauty professionals only and is not open to the general public. The show’s main objective is to educate, in effect opening new doors for beauty professionals.

“How many people attend IBS New York each year?”
Over 61,000 beauty professionals attend IBS New York.


ModernSalonModern Salon connects with salon professionals at every stage of their careers. From a future professional entering cosmetology school to a new hair stylist earning her first chair to the owner/manager of the most successful salons and spas, Modern Salon Media is there, helping professionals choose the right products, services and education.

premiere-orl-logoPremiere Orlando is the leading professional’s only beauty show which caters to a national and international audience. Attendees benefit from a range of education and exhibitors including: hair cutting/ styling, hair color, extensions, nail design, skincare, makeup, massage, salon/spa management tools, and more. On the Main Stage leaders of the beauty industry present the latest trends and products. On the Hair Color Stage modern and innovative hair color techniques are presented. Lastlye, on the Esthetics Demonstration Stage, the spa industry can learn about the recently developed techniques in skincare and makeup. Premiere Orlando also host competitions in the area of nails and hair.


Strategic Partner

Publishing & Digital
Televisa has a massive media reach including 189 magazines with a circulation of 174 million in 20 countries. Publications include Cosmopolitan, Vanidades, & Harper’s Bazaar, most are #1 in market and audience share across the globe. Controls a digital platform of 140 websites with over 50M visitors and over 206M page views per month.

Vision Squad Media Group
Vision Squad Media is a full service multi-media production company based in Atlanta, GA. Our company is built on principle that to be successful you need to be noticed. In today’s crowded market place, you have only moments to entice your customer. Vision Squad maximizes that window of communication with a concentrated message: “Our clients are our business”. Our team is experienced in analyzing our client’s product or service, distilling a competitive advantage and capturing our audience with an effective message. Vision Squad applies our process of creating successful design solutions to a variety of mediums. We have years of proven success in advertising, branding, photography, print, video & audio productions and web design. Our experiences help us take your project from concept through completion. No matter what final form your marketing communication takes, Vision Squad can deliver the highest standard of quality and value.